The heat was pushing 95 in Citizens Bank Park, sweat dripping down the backs of Phillies fans in regulation red. As the heat blazed down, threatening to fry their over-excited brains, a red-haired cowboy on a tiny white horse appeared next to the pitcher's mound. Turning his sweet gaze up to Joely Rodriguez, the goateed pitcher with sweat-sheened arms, he sang-squealed: "Eeeee, Little Sweet on the pitcher's mound!" The cowboy reached up and handed him a white and red metal can. "Find the sweet spot with a Dr. Pepper."
Surprised but relieved, the parched pitcher leaned down to take the soda can.
Immediately, sirens blared from across the field, and a group of Philly's finest marched up to the mound, looking stern. "Let me see that, Joely," one of them barked. He handed the can over to another boy in blue, sporting horn-rimmed spectacles.
This policeman looked carefully at the label, whipped out a calculator and pronounced, "The little guy owes 24 cents."
The Sweet One tossed his hair flirtatiously. "You mean little old me?"
As deadpan as a 1950s cop show, the policeman returned, "That's right, sir. One point five cents per ounce. Cough it up or hit the trail."
With the look of someone who never gets turned down, the cowboy gave his best pouty face. He half spoke, half sang: "All I want to do is bring a little sweetness to you."
The guy in glasses repeated. "That will be 24 cents, please."
With a coquettish glint in his eye, the Sweet one said, "Don't worry, baby. I'll bring the sweetness down like rain!"
As he disappeared in a puff of pink smoke, a shower of bright pennies rained down on the infield. Philly fans broke from their seats, grabbing the change by the handful. Throughout the crowd, gleeful voices rang. "We'll have soda tonight, baby!"
The drought was officially over. Sweetness and light filled the stands.
"That's it?" the CEO demanded. "Do you think anyone will get it outside of Philly?"
The curly-haired former "American Idol" singer grinned saltily. "Does it really matter, as long as I sell it with my sweet smile?"
The CEO shrugged. "I don't really get any of it, so why the heck not?"